April 2009
…excessive fear of clutter, decoration, and irregularity — is not the style of our time. It’s Modernism, and it began roughly a hundred years ago and ended about fifty years ago. Venturi, in fact, was one of the first to end the style, hailing the haphazard clutter and irrational cheerfulness of Californian strip signage. His motto about less being a bore became one of the key...
…there are little touches of modest magic in amongst eccentric juxtapositions of quirky tat and humble junk.
…the goal is making not economic but symbolic profits…
